The Architect's Registration Board (ARB) is the UK's statutory regulator of architects. With approximately 33,000 members, it provides industry information to both architects and the general public.

With so many members, print and distribution costs of their Annual Report and Accounts had traditionally been an expensive venture, with no real way to find out who had read it or what they had thought. ARB wished to reduce both the cost and the time involved in its production and distribution and gain some feedback for use with future marketing.

N2 came up with the solution and produced a fully interactive, online iMagz version of the Annual Report and Accounts along with a small print run which would only be sent to key stakeholders.

A survey was placed at the end of the iMagz which could be completed without having to navigate away from the magazine to a separate page. Links were placed throughout iMagz so that people could go directly to the website and gain more information.

Analytics on all aspects of behaviour were gained, including how much time they spent on the whole document, each individual page, which sections they zoomed in to or printed, and whether they shared it through forwarding or posting on social media.

Email distribution to 29,565 people was fulfilled through the N2 Mailer system which also gives vital statistics on times of opening, who it was opened by, click-through rates, and many more. All of this was undertaken in-house at N2, along with the print, organisation and send of the direct mail shot to 3,000 members.

Analytics:

N2 Mailer:

• Sent to 29,565 people
• 39.28% open rate - double the industry standard
• 11.69% - unique click through rate - top of industry standard

iMagz:

• 32,203 page turns
• 267 hours reading time
• 13,701 zoom clicks
• 191 page prints
• Pages 10 and 11 most popular page - Focus on Professional Standards
• Savings (compared to last year's completely printed edition)
• £9,000 (not including postage)

Calais Wine Superstore is part of the Oddbins Group and supplies a range of wine, spirits and beer wholesale. A strong online presence is important so that potential customers know the store is there and can take advantage of the special offers available.

Sainsbury's and Tesco were closing their Calais stores, leaving just one main competitor within in the area. N2's task was to ensure that this traffic went to Calais Wine Superstore and they maintained their supremacy.

N2 reacted quickly and created a Google Adwords campaign, initially specifically targeted to the south-east of England.

Engagement and response was high and conversions were checked to see what the average cost per click was and refined as the project progressed.

As this developed, the campaign was extended to London, the Home Counties and the Midlands, with each region's response measured individually to allow for further enhanced targeting, specific to each audience and in response to the impact of keywords and conversions.

• Average click through rate: 6.93%
• Average click through cost: 17p per click
• Average cost per conversion: £11.64

Established in 1986, CHRISANNE is the world leader in Ballroom and Latin Dance Couture and supply and produce both the raw materials required to create dresses, and the bespoke finished items.

These can be seen on the BBC's Strictly Come Dancing program, which was nominated for a BAFTA in the Best Costume Category, 2005.

CHRISANNE wished for its website to be integrated with its CRM and to also generate return for the business, which it hadn't previously.

Since inheriting the website, N2 has undertaken a complete overhaul of the coding, infrastructure and design, including:

• a full security audit to analyse coding errors and ensure the website is future-proofed
• redevelopment of the link between the site and their internal CRM system to ensure stock and that customer and product feeds are updated regularly and automatically in both the UK and overseas
• creation of an XML order routine to ensure the orders are imported to the CRM successfully
• creation of a postage module to deal with different territories based on the postage matrix from the CRM
• build of a fully functional discount module to handle line and customer discounts from rules defined within the CRM
• creation of a reporting system to allow administrators to view products uploaded from the CRM without any images, images that are not being used by any product currently online and any failed transactions
• re-integration of the payment gateway to ensure the reduction of fraudulent transactions
• creation of a full CMS feature to allow complete control over every element of the website from an administration perspective.

For CHRISANNE:
Increased levels of automation between the CRM system and the website, and development of back-end functionality meant that a great deal of time was saved.

For the end-user:
This also added to the ease of the end user experience.

Established in 1997 Snug™ specialise in the manufacture of Visco-elastic memory foam mattresses, toppers and pillows utilising a wide range of British sourced materials, techniques and state of the art machinery.

To develop a best in class e-commerce solution allowing for a seamless and user-friendly buying experience featuring the latest web innovations that are expected of an online shop.

N2 originally developed the Snug Mattress website on an open source ecommerce platform around 7 years ago. This proved very successful and established Snug Mattress as a leading online retailer for the memory foam mattress industry.

However, the web is an environment that never stands still and in order to evolve the business and the web presence the redevelopment of a bespoke platform was required.

The new website features the latest functionality including:

• Intuitive search refinement
• Integration with Review Centre and Reevoo
• Integration with Channel Advisor for shopping comparison
• Integration with SagePay, Google Checkout and Paypal

The website is designed to reflect the style of the products and attract the correct user audience. This is coupled with a fully functionally content management system (CMS) allowing the customer to update and constantly improve the website.

Every aspect of the website has been closely analysed and optimised to ensure maximum exposure on all major search engines ensuring that the website can continue to generate return on investment 24 hours a day, 7 days a week.

Merial is a world-leading animal health company.

We are a forward-looking business with a proven track record, producing pharmaceutical products and vaccines for livestock, pets and life.

To create a web application that would provide an online portal for 400 vet practices around the UK to order printed stationery and promotional items online.

A front-end application was created to allow the practice a personalised and authenticated portal to order their stationery.

Each practice has its own set of stationery and the ability to customise and create print ready PDF's in minutes online, using just the web-browser.

Pricing information is updated on the printers management information system (MIS) which is then instantly reflected on the web.

Orders imported to the MIS system using an automatic routine and print jobs can be spooled at the printer direct from the MIS system.

To add complexity each practice has an allocated budget based on their vaccination spend.

This is also handled automatically by the CMS system each time an order is placed, so they never go over budget.

All order and practice information is fed back into the Merial CRM daily via a web service.

Back in 2006 Adelie shared a vision to create the best 'Food for Now' business and started building Adelie by acquiring some of the best businesses in the industry.

Today adelie are well on the way to achieving their vision, being recognised by their customers as a leading supplier offering a compelling blend of market knowledge, ideas and fantastic products. 

To create an online profile to promote the new Adelie brand and to create a contemporary and engaging experience for the user.

The main focus of the project was design and ensuring a contemporary style was created which would complement the new Adelie brand.

Because of a diverse target audience the imagery had to be carefully selected to include as many demographics as possible.

The goal was to create 'lifestyle' scenarios to promote and showcase the product rather than just use bland product photography.

In order to ensure the website is kept fresh and up to date areas were added to the website that could be continuously updated including:

• Latest News
• Latest recipes
• Interesting food facts

Modern and diverse, the Skyflite range of luggage and travel goods delivers quality, value and technical excellence.

With over fifty years design and manufacturing experience packed into every product, we create inspiring luggage for a discerning global client base.

To keep up with the fast paced ever changing industry of luggage and travel goods, a website that could be easily updated and scalable for design changes was required. online.

The website was designed in a way that would easily allow upgrades and scalability for the future and each time the range was updated or changed.

The website is designed around an enterprise level content management system (CMS) allowing the customer instant and easy access to add new products, amend existing products and manage all front-end content.

The system incorporates new and latest product features to ensure the new range of luggage can be fully promoted and the search engine friendly setup ensures all ranges are easily found on Google and other major search engines.